Two days after blacking out, cryptic and glitchy snake videos were uploaded to her social media, leading to the announcement of the song and her new album, Reputation. Prior to the song's release, Swift blacked out her website and her social media, including Facebook, Instagram and Twitter. The song, and its release, is considered as one of pop music's most memorable moments, spurred by its music video and the numerous records that were broken. Mainstream media interpreted the song as Swift "claiming her narrative" back. Regarded as her comeback, "Look What You Made Me Do" was released after a year of Swift's hiatus from public spotlight, which followed the immense media and internet scrutiny she faced due to her highly publicized disputes. As of March 2021, the lyric video on YouTube has amassed over 130 million views. It gained more than 19 million views during its first 24 hours on YouTube, surpassing " Something Just Like This" by the Chainsmokers and Coldplay as the most viewed lyric video within that time period. The video was produced by Swift and Joseph Kahn and directed by ODD. Ī lyric video heavily based on the Saul Bass imagery used in the film Vertigo was released through Swift's official Vevo account on August 25, 2017.
A CD single release followed in Germany on October 27, 2017. It impacted American contemporary hit radio on August 29, 2017.
"Look What You Made Me Do" was then released the next day onto iTunes for digital download through Big Machine Records and onto Italian contemporary hit radio. Since then, the record has been surpassed by four songs. The song was released to streaming services on August 24, and earned over eight million streams within twenty-four hours of its Spotify release, breaking the record at the time for the highest first-day streaming for a single track. On August 23, 2017, Swift announced that the first single from her upcoming sixth album, titled Reputation, would come out the following night.
2017 single by Taylor Swift "Look What You Made Me Do"